Insights from Diem: Using Colour Psychology to Enhance Office Productivity

Diem shares valuable insights on how the right colours can boost productivity in the workplace. By understanding the psychology behind colours and incorporating neuroscience design principles, it's possible to create a more efficient and motivating office environment.

When summer arrives, it's natural to look for ways to boost productivity in offices. Hot weather can affect energy and motivation, but using the right colours can help revitalise workspaces, and colour psychology is key to creating a positive office atmosphere.

Blue: Calm and Focus

Blue has a calming and relaxing effect. Research shows it can reduce stress and improve focus. For example, Microsoft Japan found that using blue in their offices helped 85% of employees with stress management and focus, leading to a 40% increase in productivity despite reduced working hours.

Green: Connection with Nature and Renewal

Green evokes nature and creates a feeling of peace. Studies show it lowers stress hormone levels. At Google’s Zurich office, a green-themed workspace led to 60% of employees feeling less stressed and a 40% increase in creative solutions.

Yellow: Energy and Happiness

Yellow brings joy and energy. It increases dopamine levels, making people feel more energised and happier. The LEGO Group’s Denmark headquarters found that using yellow increased energy and happiness for 70% of employees, boosting engagement and satisfaction by 20%.

Orange: Creativity and Inspiration

Orange is warm and inviting, stimulating creativity and inspiration. IDEO, a design firm, used orange extensively and found it supported creative thinking for 55% of employees, leading to a 30% increase in innovative projects.

White: Cleanliness and Freshness

White evokes purity and cleanliness, creating a fresh environment. It reduces unnecessary brain stimulation, aiding focus. Apple’s headquarters, which predominantly uses white, saw a 20% increase in employee focus due to reduced distractions.

Purple: Luxury and Creativity

Purple is associated with luxury and creativity. It stimulates imagination and problem-solving abilities. Yahoo Japan used purple in their innovation centres, enhancing creative thinking and problem-solving skills for 65% of employees.



Balancing colour Selection

Using colour effectively requires balance. Too much colour can be tiring and distracting, so it's important to choose complementary colours carefully.

Boosting productivity in offices during summer is possible with the right colour choices. Colours like blue, green, yellow, orange, white, and purple can positively impact energy, motivation, and creativity. By leveraging colour psychology and neuroscience design, creating a fresh, energetic, and inspiring work environment is possible.

To find out more, please visit: www.diem.com.tr